Coordinator of Audience Research

The Philadelphia Zoo is seeking a candidate to manage an audience database, and to coordinate and support  projects in audience engagement and program evaluation.  This position is an integral piece of ensuring that the Philadelphia Zoo meets its mission to inspire visitors to take action for animals and habitats. It further contributes to innovations in conservation and education through the implementation of new audience and program research initiatives. The position focuses on building tools that deepen and expand audience engagement with Zoo mission, evaluating online/onsite engagement tools, and other methods for eliciting human behaviors that have direct conservation implications.
The Coordinator of Audience Research reports to the Director of Conservation Impact and works closely with Conservation/ Education and IT, as well as other departments including Animal, Development, Guest Services, and Marketing departments to coordinate projects that focus on evaluating the efficacy of new and ongoing Zoo programs in our target audiences. In collaboration with, and under the guidance of, the Director of Conservation Impact, they will build, design, and implement experimental protocols. They will also have primary responsibility for data collection and analysis. Further, the candidate will be responsible for
  • Consolidating new and existing data and preparing it for transitioning to new database;
  • Working with program managers to develop appropriate tools for evaluating programs, exhibits, etc.;
  • Ensuring that evaluation protocol is being followed and data is collected rigorously;
  • Supporting implementation of program modifications for enhanced effectiveness;
  • Identifying information gaps and proposing methods to address such oversights;
  • Providing support to Director of Conservation Impact to advance audience evaluation research by developing scientific publications, social media presence, and fundraising proposals;
  • Supporting departmental efforts to establish a high-profile for the role of informal science education within the Zoo and in the wider community; and
  • Other related duties as assigned to achieve established goals and objectives.
  • Self-starter with a demonstrated ability to work independently
  • Quick learner who is intellectually curious, proactive, and persistent
  • Minimum B.A./B.S., preferably in public policy, sociology, anthropology, museum studies, environmental studies, or a relevant field
  • Proficient in managing quantitative data and using statistical software
  • Excellent research skills and attention to details
  • Must be able to maintain the confidentiality of privileged information
  • Strong organizational skills, eye for detail and accuracy, and ability to meet deadlines
  • Excellent written and verbal communication skills
  • Must be flexible, cooperative, patient, tolerate ambiguity, and able to adapt easily to shifting priorities
  • Interest in and ability to mentor interns
  • Ability to work a flexible schedule which may include weekends, evenings and holidays
Strongly Preferred:
  • Informed about conservation and environmental issues, especially environmental justice
  • Strong interpersonal skills with the ability to establish rapport and maintain positive relationships with all levels of staff, within and outside, the organization
  • Demonstrated ability to work with diverse populations
  • Enjoys solving puzzles and finding solutions
Good to have
  • Interested in issues of access and inclusion, social and environmental justice
  • Experience with IRB process
  • Knowledge of some or all of these disciplines: experimental design, statistical methods for natural/social science research, data collection, data processing, informal science education and/or zoo interpretation
  • Familiarity with community-based social marketing, social marketing, conservation psychology, and related fields
  • Familiarity with qualitative coding software
  • Experience in writing successful grant proposals
  • Fluency in another language other than English
  • Big picture thinker
Your application materials must be uploaded as one file and MUST include the following: 
  • cover letter
  • resume
  • writing sample
  • names and contact information of three professional references
Incomplete applications will not be considered. Resumes will be reviewed on a rolling basis.

Apply online. 

The Philadelphia Zoo is an Equal Opportunity Employer and is committed to hiring a diverse workforce. Women and minorities are strongly encouraged to apply.