Our Strategic Plan
Home to 1,300 animals of more than 300 different species from around the world – many of them rare and endangered – the Philadelphia Zoo is a premier destination for adventure, discovery and family fun. A national attraction and Philadelphia landmark, the Zoo welcomes an impressive 1.1 million visitors to its 42 picturesque acres each year and celebrated the 150th anniversary of its charter in March 2009. In our strategic planning process, we solicited input over a 60-day period from a variety of stakeholders, including public officials, individual donors, foundations, the corporate community, Philadelphia Zoo volunteers and nearly every Zoo staff member. In each area of strategic focus, we looked five to ten years forward, but also considered priorities and actions for the next 12 to 18 months, to ensure that the Zoo will not only achieve its longer-term strategic objectives, but also thrive in the shorter term. This strategic plan describes the Zoo’s aspirations and serves as a roadmap for achieving them, providing a framework for tactical decisions and setting strategic priorities.
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